Get Health Access| FERN-C In Better Hands As STADA Acquires Brand, Reveals Newest Ambassador |FERN-C first started as a direct-selling and network marketing business in 2003 with the goal of providing a livelihood opportunity for Filipinos. By 2007, Fern-C had accumulated a million members within its network. This year, Fern-C celebrates another milestone that will further strengthen its position in the market.
In February 2020, FERN-C was acquired by STADA Philippines, a leading manufacturer of high-quality pharmaceuticals. For 125 years, STADA has been a reliable and trustworthy partner to consumers worldwide, having pharmaceutical products sold in about 120 countries.
Along with FERN-C, STADA also acquired kiddie vitamin supplements Fern-C Kidz and multivitamin Kiddimin. All three brands were built around the tummy-friendly, non-acidic Vitamin C formulation pioneered by FERN-C.
STADA’s acquisition of FERN-C means that changes have been made in the old redistribution channel. FERN-C, the kiddie vitamin supplements Fern-C Kidz and multivitamin Kiddimin will be made available in all leading drug stores nationwide. STADA and FERN-C are in no way connected with i-fern Health Distributor which distributes Fern-D and Fern Coffee.
Recently, in a virtual press conference STADA General Manager Sharmaine Abarientos introduced Fern-C’s newest ambassador, Sarah Geronimo Guidecelli. Abarientos said Sarah is the perfect celebrity endorser of Fern C because she is the embodiment of a successful, busy and active individual who always prioritizes her immunity, especially during these evolving times.
Like Fern-C, Sarah represents what success is after working hard to reach your goals. Fern-C is a product that complements people who have succeeded in life. And now that Fern-C is under STADA, Clark said they will continue to be the industry leader in providing healthcare products that will keep the Filipino protected and healthy.
“Fern-C will be better than ever under STADA because it gives the brand the boost it needs in terms of heavier campaign support and greater brand accessibility through wider product distribution for our target market.
You can expect that we will be launching product extensions under the Fern-C brand. A lot of exciting news for Fern-C in the future,” STADA APAC Head Gary Clark added.
This new partnership between STADA and Sarah G is expected to create a big buzz as Sarah G is considered one of the most reliable endorsers in the country today. “We are happy to have Sarah as our latest ambassador,” Clark said
Sarah also expressed her gratitude for the trust that STADA gave to her. “Thank you so much STADA for giving me a chance to work with all of you. This is a blessing for me to work with Fern-C especially nowadays. I am really honored to be trusted by STADA to promote immunity as our priority. These days, we need to up our immunity and inFERNess, it is easy with Fern-C.”
