Image Credit: http://www.aur02.com/release/SafeHandFish_EN.pdf
Get Health Access|The soy sauce bottle that is familiar in Japan has become a symbol of Coronavirus countermeasures and promotes “mobile sterilization.” |The “#SafeHandFish” project has been created due to the Coronavirus infectious disease (COVID-19). Three companies have been established in collaboration to promote countermeasures against the disease.
A company that sells 100% natural antiseptic antibacterial liquid “Cleans EX”. Electronics Co., Ltd. (Tokyo, Representative Director: Shiken Ono) Ohishiya Co., Ltd. (Saitama Prefecture, Representative Director: Satoru Saito), which manufactures and fills small containers for seasonings.Adot Co., Ltd., which is in charge of planning and creative. (Tokyo, CEO: Akihiro Date) “#SafeHandFish” project website URL: http://cleanseex.com/safehandfish/ #SafeHandFish” project overview movie (Youtube) URL: https://youtu.be/DflPKoKitm8 This project was created due to the lack of antibacterial liquid in the world because of the Coronavirus infection (COVID19).
Antibacterial liquid is not widely distributed to the people who need it. In order to solve this problem, we decided to raise awareness by filling “Fish shaped soy sauce bottles” (familiar to Japanese people) with antiseptic solution to promote “mobile sterilization,” and personal hygiene management habits.
■ Quick response to demands by responding to lack of supplies Due to the cancellation of several banquets and events, it has resulted in a large amount of excess seasoning containers. The containers are being filled with disinfectant antibacterial liquid which can be delivered to people who need it as a disposable sanitary antibacterial liquid. We realized the win-win idea for companies and the society: relief of container manufacturers who were troubled by order cancellations, and the supply and the lack of disinfecting antibacterial solution.
■ Providing soy sauce bottles that are familiar in Japan to restaurants free of charge and making ” Personal Hygiene” a habit “Fish shaped soy sauce bottles” is a familiar item that always exists as part of a set near meals in Japan. We want to raise awareness of “sterilization for mobile phones” by promoting the familiar “Fish shaped soy sauce bottles” as a symbol of “#SafeHand” with a blue cap that symbolizes cleanliness and safety. #SafeHandFish is provided free of charge to the food catering and snack food industries, where demand is high to #StayHome, and is delivered to consumers. * Limited quantity April 20,2020 Clear Electronics Co.，Ltd. Ohishiya Co., Ltd. Adot Co., Ltd. “#SafeHandFish” PR section: AUR, Inc. Shiho Nogami (Ms.), Sage Kreisler (Mr.) E-mail: shf-ml@aur.co.jp 2 [How to use “#SafeHandFish”] “#SafeHandFish” are bottles filled with disinfectant solution and is delivered to consumers with meals. It is a single-use size that quickly disinfects areas you are concerned about before eating so you can eat in a clean state.
[Background to the launch of the “#SafeHandFish” project] The United Nations is calling on the global creative industry to promote measures against the global Coronavirus infectious disease (COVID-19). (Https://www.unic.or.jp/news_press/info/36915/) In the briefing about content creation to promote six actions that should be disseminated through creative actions, (published by the World Health Organization (WHO) and the United Nations), one of its actions in the briefing is “Personal Hygiene.” In response to this, Clear Electronics Co., Ltd., Ohishiya Co., Ltd., and Adot Co., Ltd. made full use of their respective strengths and this project was created. [Comments from each representative regarding the collaboration of the “# SafeHandFish” project]
■ Clear Electronics Co., Ltd. Representative Director: Comment from Shiken Ono In a state of emergency, I believe it is time figure out your company’s essence. Our social contribution is that we managers actively protect the employment of employees, solve the problems that occur in society, and obtain appropriate profits. It was from these thoughts that I started the “#SafeHandFish” project by making use of soy sauce bottles. We will continue to work with our partners to help improve the hygiene of our users.
■ Ohishiya Co., Ltd. Representative Director: Satoru Saito’s comment At Ohishiya, we manufacture and fill high-quality mini-containers in order to provide seasonings in fresh condition to people all over the world. However, due to the impact of COVID-19 the food factories were closed because of the lockdown in several countries. Including Europe, which is a major customer and this has lead demands to drop significantly. I was faced with the dilemma of excess inventory of our fish-shaped containers. We are very pleased that the container has found a new purpose as a container for disinfectant solutions and can be useful again for everyone’s safe eating experience.
■ Adot Co., Ltd. Representative Director: Comment by Akihiro Date Adot is an “adventure company” that consistently handles promotion, public relations, branding and business development. We would like to express our sincere condolences to everyone who was affected by this Coronavirus. In the midst of this unprecedented crisis, we wondered if we could do something with the ability to carry out the ideas that Adot cultivated and the power of creativity. In this project, Adot is in charge of planning, Birdman Inc. is in charge of WEB construction, and KARASU is in charge of design and creative. The crisis continues but Adot will continue to face the challenges of the world and work on businesses that improve society. #SafeHandFish Video URL: https://youtu.be/DflPKoKitm8 3 [Product features]
■ 100% natural material without alcohol. Anyone can use it with confidence This is a completely natural antiseptic agent that is a mixture of purified water and the extract “GSE” extracted only from grapefruit seeds. No pesticide residues or preservatives are detected and no chemical substances are included so anyone can use it safely.
■ High disinfection ability that lasts for more than 3 hours A virus inactivation quantitative test was conducted by Dr. Fumiaki Taguchi, a professor and a doctor of medicine in the clinical microbiology laboratory of the Kitasato University School of Medicine Institute of Clinical Microbiology. The inactivation rate against viruses is 99.8% after 30 seconds and 99.97% or more even after 3 hours and the sustained performance of the effect has been proven. * For product details, see the product information on the URL (http://cleanseex.com/) [“Safe HandFish” project partner store / company] We have currently provided #SafeHandFish to a total of 13 food and beverage services (All in support of this project) in need of such products free of charge.
“#SafeHandFish” introduction to cooperation partners ・ Sio (Shio | http://sio-yoyogiuehara.com) A Michelin 1-star French restaurant in Yoyogi Uehara. ・ MO: TAKE (Mottake ｜ https://motake.jp/bento/) Experience-based catering service in Shibuya. ・ PUTLUCK (http://www.pot-luck.jp) A flat-rate take-out application that allows you to easily enjoy homemade dishes. ・ La toil (Toile | https://www.facebook.com/latoile81) Setagaya / A French bistro near Ikenoue station
